What is Tigernu's group orientation and brand positioning?
Brand style: natural, steady, vigorous, and fashionable.
brand positioning: business, leisure, comfortable and natural. (Tigernu, the promoter of business leisure, comfortable and natural lifestyle.)
brand proposition: wonderful life, enjoyment of taste; health and safety, all the way.
The core concept of the brand: good at quality, sincere, creative, and innovative.
Brand market positioning: business and leisure computer bag market. (Marketing mainly for business and leisure computer bags, supplemented by other digital products)
Product positioning: business, leisure, health, freedom, security, anti-theft.
Consumer positioning: 25-45 years old business and white-collar successful people, 16-24 years old secondary school students. They pay attention to the sense of stability, business, leisure, and vitality pursue a tasteful, individualized, and diversified life, and recognize the business leisure, comfortable, and natural lifestyle advocated by Tigernu.Tigernu office shop
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